by Rob Davies on Tue Jun 09, 2009 9:08 pm
I am not surprised that most stores have no idea that the issue is in stock or not.
Once upon a time when I worked at B&N, I was one of the sad, sad people that occasionally got charged with stocking the magazine section, and, yes, the job sucked just about as much as you could imagine. Now I am very jaded when it comes to my many years in retail, but for me it seemed that every customer would come in and take 10 to 15 magazines off the shelf, grab a venti fuckacinno, and then sprawl out in a chair or on the floor for hours at a time.
Once I let them know the store was closing, they would grimace, slowly get up, and saunter to the door, leaving behind their stack of ripped magazines, empty coffee cups, wadded up napkins, and several paperbook books with spine broken in several places (I really despise people who break the spines on books). Now multiply this by 50 to 100 similar penniless browsers a day and at the end of the night you end up with a stack of magazines that would crush an elephant. And they all need to be put back on the shelves before you can go home.
(This partially explains why the section is always messed up. At 11:00pm I was too tired to care less whether Chicks and Choppers goes before or after Midgets with Motorcycles) The only section I cared about was the fiction section, so I would ensure that it was neat. If you needed a particular bridal magazine, you were on your own. Most stores assigned someone to watch just the magazine section, straightening it out and keeping it neat for 8 hours, and still it looked like a tornado hit it at the end of the night.
This was over 5 years ago, so things have probably changed, but there was never a system that told us whether we had a particular issue in stock. We only could see whether we had carried the magazine in the past. And because many people would throw out their magazines after reading them at the in-store Starbucks (or they steal them, the naughty rogues), the counts would be off anyway.
When a new issue came in, we were forced to remove the old issues and strip them. There were times when a new magazine issue came in a few days after an old issue, so an issue was only on the shelf for 2 or 3 days. This even happens with paperback books, with many only getting 3 or 4 weeks on the shelf, sometimes less.